Initiative

What it is: Agency named in public directories and case studies.
Proof: 2 companies with direct evidence · 2 case studies
Locations: Location not listed in sources

Ownership (research-coded, not verified): holding company listed as Omnicom (ex-IPG)

Companies with evidence

Amazon AdsServed brand · case study

RedditServed brand · case study

Case studies

Amazon Ads

Retail media

Volvo Cars × Initiative on Amazon AdsServed brand · case study

Reported resultsView original case study

Reddit

App & gaming

Reddit serves up incremental visits × Initiative on RedditServed brand · case study

Reported resultsView original case study