“Mastercard-powered attribution proves reported result iROAS for Theo Agency client Papa Murphy’s”

Title as published by Effectv. Numbers in the title are withheld until Agora Nova verifies them against the original page.

Reported results are the publisher’s claims. Agora Nova has not verified them.View original case study

Who was involved

Brand

PMPapa Murphy'sDetected automatically

Agency

Technology

None named

Measurement

None named

Platform

Relationships this case study supports

Theo Agency is named as the agency that served Papa Murphy's (Served brand) on Effectv.

Evidence type: Case study. Agora Nova records only what the page names. It does not infer partnerships beyond that.

Source: comcastadvertising.com · Partner Programs: Measurement, CTV, App & Gaming, last checked Oct 20, 2026