Agora Nova
Singular · case study
Jun 12, 2019 · Measurement & attribution

“‘The hype is real:’ Lyft Head of Marketing Science Alok Gupta on marketing measurement”

Title as published by Singular.

Reported results are the publisher’s claims. Agora Nova has not verified them.View original case study

Who was involved

Brand
TH‘The hypeDetected automatically
Agency
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Technology
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Measurement
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Platform
Source
singular.net · Partner Programs: Measurement, CTV, App & Gaming, last checked Oct 20, 2026