“Sony maximizes shopping effectiveness for 11/11 and White Friday”

Title as published by Amazon Ads.

Reported results are the publisher’s claims. Agora Nova has not verified them.View original case study

Who was involved

Brand

SOSony

Agency

Technology

None named

Measurement

None named

Platform

Relationships this case study supports

UM is named as the agency that served Sony (Served brand) on Amazon Ads.

Evidence type: Case study. Agora Nova records only what the page names. It does not infer partnerships beyond that.

Products used (auto-detected): Amazon DSP
Market: Middle East
Story type: Brand + agency
Source: advertising.amazon.com · Retail Media Case Study Map (pilot), last checked Oct 17, 2026

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