“Amazon Ads bid modifiers API helps Profitero lift Coty’s return on advertising spend by reported result”

Title as published by Amazon Ads. Numbers in the title are withheld until Agora Nova verifies them against the original page.

Reported results are the publisher’s claims. Agora Nova has not verified them.View original case study

Who was involved

Brand

COCoty

Agency

Technology

Measurement

None named

Platform

Relationships this case study supports

Zenith is named as the agency that served Coty (Served brand) on Amazon Ads.
Profitero co-appears with Amazon Ads in this case study (Co-appears).

Evidence type: Case study. Agora Nova records only what the page names. It does not infer partnerships beyond that.

Products used (auto-detected): Amazon DSP
Market: US / unspecified
Story type: Brand + agency + tech
Source: advertising.amazon.com · Retail Media Case Study Map (pilot), last checked Oct 17, 2026

App & gaming

Aviva × Zenith on RedditServed brand · case study

Innovid

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