Agora Nova
Amazon Ads · case study
Feb 27, 2025 · Retail media

“YSL’s Twitch campaign connects with Gen Z audiences in KSA”

Title as published by Amazon Ads.

Reported results are the publisher’s claims. Agora Nova has not verified them.View original case study

Who was involved

Brand
YBYSL Beauty
Agency
None named
Technology
None named
Measurement
None named
Platform
Products used (auto-detected)
Twitch
Market
Middle East
Story type
Brand + platform only
Source
advertising.amazon.com · Retail Media Case Study Map (pilot), last checked Oct 17, 2026