Agora Nova
Amazon Ads · case study
Jul 31, 2025 · Retail media

“Mamaearth achieves reported result brand recall growth through K-beauty content integration on Amazon MX Player”

Title as published by Amazon Ads. Numbers in the title are withheld until Agora Nova verifies them against the original page.

Reported results are the publisher’s claims. Agora Nova has not verified them.View original case study

Who was involved

Brand
MAMamaearth
Agency
None named
Technology
None named
Measurement
None named
Platform
Products used (auto-detected)
Amazon MX Player
Market
India
Story type
Brand + platform only
Source
advertising.amazon.com · Retail Media Case Study Map (pilot), last checked Oct 17, 2026