Amazon Ads · case study

May 25, 2026 · Retail media

“Coca-Cola x Star Wars campaign increased new-to-brand shoppers by reported result with Amazon Ads”

Title as published by Amazon Ads. Numbers in the title are withheld until Agora Nova verifies them against the original page.

Reported results are the publisher’s claims. Agora Nova has not verified them.View original case study

Who was involved

Brand

CCCoca-Cola

Agency

None named

Technology

None named

Measurement

None named

Platform

Products used (auto-detected): Amazon DSP, Amazon Marketing Cloud, Streaming TV
Market: Australia
Story type: Brand + platform only
Source: advertising.amazon.com · Retail Media Case Study Map (pilot), last checked Oct 17, 2026

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