“Hellmann's boosted conversion reported result by turning their Big Game ad into a karaoke sing-along”

Title as published by Amazon Ads. Numbers in the title are withheld until Agora Nova verifies them against the original page.

Reported results are the publisher’s claims. Agora Nova has not verified them.View original case study

Who was involved

Brand

HSHellmann's

Agency

Technology

None named

Measurement

None named

Platform

Relationships this case study supports

VML is named as the agency that served Hellmann's (Served brand) on Amazon Ads.

Evidence type: Case study. Agora Nova records only what the page names. It does not infer partnerships beyond that.

Products used (auto-detected): Amazon DSP, Streaming TV
Market: US / unspecified
Story type: Brand + agency
Source: advertising.amazon.com · Retail Media Case Study Map (pilot), last checked Oct 17, 2026

Amazon Ads

Retail media

App & gaming