Agora Nova
Criteo · case study
Sep 9, 2026 · Retail media

“Dentsu launches its first AI agent-run campaign through Criteo MCP”

Title as published by Criteo.

Reported results are the publisher’s claims. Agora Nova has not verified them.View original case study

Who was involved

Brand
DFDentsu France (agency test)
Agency
dentsu
Technology
None named
Measurement
None named
Platform
Criteo
Relationships this case study supports
  • dentsu is named as the agency that served Dentsu France (agency test) (Served brand) on Criteo.

Evidence type: Case study. Agora Nova records only what the page names. It does not infer partnerships beyond that.

Products used (auto-detected)
Commerce Max, Video
Market
US / unspecified
Story type
Brand + agency
Source
criteo.com · Retail Media Case Study Map (pilot), last checked Oct 17, 2026

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