Agora Nova
Roundel (Target) · case study
Jul 21, 2023 · Retail media

“Mars Wrigley won Halloween, seeing an reported result YoY increase with Social and Display by Roundel™”

Title as published by Roundel (Target). Numbers in the title are withheld until Agora Nova verifies them against the original page.

Reported results are the publisher’s claims. Agora Nova has not verified them.View original case study

Who was involved

Brand
MWMars Wrigley
Agency
None named
Technology
None named
Measurement
None named
Products used (auto-detected)
Display by Roundel
Market
US
Story type
Brand + platform only
Source
roundel.com · Retail Media Case Study Map (pilot), last checked Oct 17, 2026