Taboola
Ad Tech
Native ads across publisher sites and apps.
Agency program · documented incentive
Explore
Explore the data
Retail Media + Retail Media Tech
Grow retail and grocery sales
Retail media networks and the tech that runs them.
CTV & Programmatic
Reach TV audiences
CTV platforms, DSPs and TV measurement.
Measurement & Attribution
Prove what is working
Attribution, incrementality and MMM.
App & Gaming
Scale app installs and revenue
UA networks, MMPs, ASO and subscriptions.
Social & Search
Grow on social and search
The major self-serve ad platforms.
Commerce & Martech + Commerce Media
Run commerce and retention
Commerce platforms, email, SMS and loyalty.
All 222Retail Media 9Retail Media Tech 26Commerce Media 3CTV & Programmatic 48Measurement & Attribution 75Social & Search 13App & Gaming 50Commerce & Martech 11Ad Tech 5Media & Services 15
5 companies in Ad Tech. Sorted by launch set, then evidence.
OpenAI (ChatGPT Ads)
Social & Search
Advertising inside ChatGPT. Agency access is early and terms are not public.
Agency program · no public incentive
OpenX
Ad Tech
Ad Tech.
In 1 partner case studyAgency program not yet researched
Sojern
Ad Tech
Ad Tech.
In 1 partner case studyAgency program not yet researched
Scibids
Ad Tech
Ad Tech.
In 1 partner case studyAgency program not yet researched