Amazon Ads · case study

Nov 22, 2024 · Retail media

“Amazon Live partnered with General Mills to create a full-funnel campaign with livestreams and brand-led content”

Title as published by Amazon Ads.

Reported results are the publisher’s claims. Agora Nova has not verified them.View original case study

Who was involved

Brand

GMGeneral Mills

Agency

None named

Technology

None named

Measurement

None named

Platform

Products used (auto-detected): Amazon DSP, Streaming TV, Amazon Live, Audio ads, Brand Innovation Lab
Market: US / unspecified
Story type: Brand + platform only
Source: advertising.amazon.com · Retail Media Case Study Map (pilot), last checked Oct 17, 2026

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