Agora Nova
Roundel (Target) · case study
May 15, 2025 · Retail media

“General Mills fueled higher ROAS and a smarter Back-to-School campaign with Display by Roundel™”

Title as published by Roundel (Target).

Reported results are the publisher’s claims. Agora Nova has not verified them.View original case study

Who was involved

Brand
GMGeneral Mills
Agency
None named
Technology
None named
Measurement
None named
Platform
Roundel (Target)
Products used (auto-detected)
Display by Roundel, Social by Roundel
Market
US
Story type
Brand + platform only
Source
roundel.com · Retail Media Case Study Map (pilot), last checked Oct 17, 2026

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