
Walmart Connect · case study
Jan 13, 2026 · Retail media
“How Kellanova turned a Cheez-Mergency into a full-funnel retail media win”
Title as published by Walmart Connect.
Who was involved
Brand
CICheez-It (Kellanova)Relationships this case study supports
- NovaOne is named as the agency that served Cheez-It (Kellanova) (Served brand) on Walmart Connect.
- Paramount+ co-appears with Walmart Connect in this case study (Co-appears).
Evidence type: Case study. Agora Nova records only what the page names. It does not infer partnerships beyond that.
- Products used (auto-detected)
- Sponsored Products, Sponsored Brands, Sponsored Search, Onsite Display, Offsite Display, Walmart DSP, CTV
- Market
- US
- Story type
- Brand + agency
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