Agora Nova

Walmart Connect

What it is
Walmart’s retail media network: onsite sponsored search, display and offsite media.
Best for
Brands sold at Walmart
Proof
102 case studies · 19 agencies with evidence
Agency program
Agency program · no public incentive · Co-marketing opportunities. No cash incentives public.
walmartconnect.com

Case studies

Agencies with evidence

TinuitiServed brand · case study
WavemakerServed brand · case study
FlywheelServed brand · case study
Goodway GroupServed brand · case study
Harvest GroupServed brand · case study

Agency program

Agency program · no public incentive

Walmart Connect Partner Network (status program)

More about Walmart Connect

Is it a fit?

Category
Retail Media
Best for (Agora Nova summary)
Brands sold at Walmart
Seen working with
19 agencies and 20 other companies in public evidence
Markets in case studies
US 102
Case study patterns
Brand + platform only 37 · Brand + tech 22 · Brand + agency 19 · Brand + media/measurement partner 13
Agency program
Agency program · no public incentive

What it does

Agora Nova summary

Walmart’s retail media network: onsite sponsored search, display and offsite media.

Products named in case studies (auto-detected)
Sponsored Products 63Sponsored Brands 51Sponsored Search 43Sponsored Videos 33Onsite Display 29In-store 26Marketplace 18Walmart DSP 16Offsite Display 11CTV 11Store ads 10TikTok 3