Agora Nova
Walmart Connect · case study
Jun 30, 2026 · Retail media

“From DTC to retail shelf: How Oats Overnight scaled search demand at Walmart”

Title as published by Walmart Connect.

Reported results are the publisher’s claims. Agora Nova has not verified them.View original case study

Who was involved

Brand
OOOats Overnight
Agency
Good Peeps
Technology
None named
Measurement
None named
Platform
Walmart Connect
Relationships this case study supports
  • Good Peeps is named as the agency that served Oats Overnight (Served brand) on Walmart Connect.

Evidence type: Case study. Agora Nova records only what the page names. It does not infer partnerships beyond that.

Products used (auto-detected)
Sponsored Products, Sponsored Brands, Sponsored Videos, Sponsored Search
Market
US
Story type
Brand + agency
Source
walmartconnect.com · Retail Media Case Study Map (pilot), last checked Oct 17, 2026

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