Instacart Ads

What it is: Grocery retail media: sponsored product and display ads on Instacart’s marketplace.
Best for: CPG and grocery brands sold on Instacart
Proof: 111 case studies · 14 agencies with evidence
Agency program: Agency program · no public incentive

company.instacart.com

Case studies

Instacart Ads

Retail media

Kinder Joy (Ferrero) × dentsu on Instacart AdsServed brand · case study

Reported resultsView original case study

Instacart Ads

Retail media

Butcher's Bone Broth × Seedling Collective on Instacart AdsServed brand · case study

Reported resultsView original case study

Agencies with evidence

dentsuServed brand · case study

TinuitiServed brand · case study

MindshareServed brand · case study

FlywheelServed brand · case study

Good PeepsServed brand · case study

Agency program

Agency program · no public incentive

API Partner Program (Preferred Partners); no service-agency badge

More about Instacart Ads

Is it a fit?

Category: Retail Media · Commerce Media
Best for (Agora Nova summary): CPG and grocery brands sold on Instacart
Seen working with: 14 agencies and 9 other companies in public evidence
Markets in case studies: US 111
Case study patterns: Brand + platform only 75 · Brand + agency 20 · Brand + tech 7 · Brand + media/measurement partner 6
Agency program: Agency program · no public incentive

What it does

Agora Nova summary

Grocery retail media: sponsored product and display ads on Instacart’s marketplace.

Products named in case studies (auto-detected)

Display 39Shoppable Display 23Recipe 19Promotions 15Shoppable Video 12Sales lift 11Sponsored Products 11Meta 5Brand Page 4Impulse 4The Trade Desk 3Carrot Ads 2