Instacart Ads
Retail Media
Grocery retail media: sponsored product and display ads on Instacart’s marketplace.
Best for CPG and grocery brands sold on Instacart
111 case studies14 agencies linkedAgency program · no public incentive
Explore
Explore the data
Retail Media + Retail Media Tech
Grow retail and grocery sales
Retail media networks and the tech that runs them.
CTV & Programmatic
Reach TV audiences
CTV platforms, DSPs and TV measurement.
Measurement & Attribution
Prove what is working
Attribution, incrementality and MMM.
App & Gaming
Scale app installs and revenue
UA networks, MMPs, ASO and subscriptions.
Social & Search
Grow on social and search
The major self-serve ad platforms.
Commerce & Martech + Commerce Media
Run commerce and retention
Commerce platforms, email, SMS and loyalty.
All 222Retail Media 9Retail Media Tech 26Commerce Media 3CTV & Programmatic 48Measurement & Attribution 75Social & Search 13App & Gaming 50Commerce & Martech 11Ad Tech 5Media & Services 15
9 companies in Retail Media. Sorted by launch set, then evidence.
Walmart Connect
Retail Media
Walmart’s retail media network: onsite sponsored search, display and offsite media.
Best for Brands sold at Walmart
102 case studies19 agencies linkedAgency program · no public incentive
Amazon Ads
Retail Media
Sponsored ads, Amazon DSP and Amazon Marketing Cloud across Amazon’s store and media.
Best for Brands selling on Amazon
266 case studies90 agencies linkedAgency program · no public incentive
Criteo
Retail Media
Commerce media platform that runs retail media for retailers and brands.
Best for Brands selling through Criteo partner retailers
40 case studies9 agencies linkedAgency program · no public incentive
Roundel (Target)
Retail Media
Target’s retail media network.
Best for Brands sold at Target
32 case studies3 agencies linkedNo public agency program found
Kroger Precision Marketing
Retail Media
Kroger’s retail media business, built on Kroger shopper data.
Best for Brands sold at Kroger banners
No public agency program found
DoorDash Ads
Commerce Media
Sponsored listings and ads on DoorDash’s delivery marketplace.
Best for Restaurants and CPG brands on DoorDash
No public agency program found
Uber Advertising
Commerce Media
Ads across the Uber and Uber Eats apps.
Best for Brands reaching Uber and Uber Eats users
No public agency program found
Mercado Libre
Retail Media
Latin American e-commerce marketplace with its own retail media business, Mercado Ads.
Agency program · no public incentive